Report Methodology

“In the first Quarter of 2016, the Association of Fitness Studios (AFS) sponsored an industry-first Study to explore the marketing practices and marketing performance of fitness studios from 2015. In doing so, AFS partnered with ClubIntel who managed and administered the Study on its behalf. The Study was conducted via online survey among various segments of potential participants as defined by AFS.”

AFS 2016 Report ThumbnailSports & Fitness Insurance Corporation partner, the Association of Fitness Studios (AFS), has just released their first ever comprehensive report on best practices for fitness studios! Compiling the 2016 Marketing Best Practices Research Report required the participation of literally hundreds of studio owners across the country, who all took part to help identify the most successful business strategies being used today. To download the 65 page PDF, click here to open in a new tab. 

Want to take part in their follow up survey?

Please click here to take part in the AFS follow up survey for their upcoming 2016 Fitness Studio Operating & Financial Benchmarking Study. The more who participate, the more accurate and useful the data will be!

Special thanks to AFS for providing this valuable FREE information to SFIC, so that we can help share it with fitness studios far and wide!